Custom printing involves throwing all the tools of the trade at the task of making the best possible print from a client's photograph. You name it, it's probably in my printing bag of tricks. Beyond the standard overall color and tone correction, I can perform local color and tone correction, dodging and burning in, sharpening and noise reduction, local texture and gradation enhancement, corrected specific color rendition and saturation, removal of extraneous detail and objects, improved shadow and highlight detail, the list is almost endless.
I collaborate with photographers on printing their work. The more you can tell me about how you'd like the photograph to look, the better. Even if you think you're asking for the impossible, ask. Often I surprise my clients with what can be done with their photographs. For that same reason, when I do custom printing for people (no matter their level of printing skills) I will make suggestions about ways I think the print could be improved. Sometimes they're trivial -- a slightly different crop, a modest dodge or a burn -- tweaks on what the photographer's providing me as a starting or reference point. Other times I may suggest substantial changes. Often the photographer agrees with me; on occasion they don't. It's their call; after all, it's their vision I'm trying to fulfill.
There's a much longer (and I hope more interesting) discussion of this question embodied in these three columns I wrote last year:
"Do 'Real' Photographers Print?"
"Custom Printing and Artistic Ownership"
"The Importance (or Not) of the Print(ing)"
Finally, here are a few samples of work I've done for one client, to give you a feel for what custom printing is all about. Some of the changes are subtle; some are quite dramatic. Most were made at the behest of the client; none were made without his approval. That's the essence of custom printing, getting to the photograph that the photographer wants and needs
You can email Ctein at ctein@pobox.com
This material is Copyright ©2011 by Ctein. All rights reserved.